Divo means marvel. It is also the name of Infundibulum's SS2020 collection and the title of the fashion film I shot to promote it.
It is the story of the myth creation. Meeting something unknown, unfamiliar, something that does not fit into previous experience, causes confusion and the need for explanation.
In the world of the Russian village the mythological worldview is still alive although the inhabitants of this world are disappearing. In their eyes all new and unusual turns into a marvel. And what is ordinary for them becomes a marvel for us.
SHOWSTUDIO FASHION FILM AWARDS 2019
Shortlist + public screenings in Harrod's (London)
ISTANBUL FASHION FILM FESTIVAL 2019
Official programm
We went deep into the Ryazan region, to the village of Izhevskoe — once the richest village of the Russian Empire. Over the XX century the population of Izhevskoe steadily declined. Now there are many abandoned and dilapidated houses in these places. The village disappears, but the myth remains.